I use brown 4N. It deposit the color very deep almost black but it looks very rich. The gray is gone even around my hairline which other products never seem to cover. My sensitive scalp had no irritation. For gray, they recommended 45 min. However, I only processed for 35 min due to my scalp usually being sensitive to chemicals. No loss, the color has been great and no bleeding of dye when I sweat. I'm a big fan. Read more

Omg! I am never ever ever going back to any other brand of hair colour professional or otherwise. I love this colour so much I am praying Amazon never takes it away. It added such a beautiful rich brown to my dry stresses locks. And yea the other reviews are absolutely right it is much much darker than you expect, maybe it will fade over time but I love it because that is exactly what I was looking for - a deep chocolate brown. It is a level 3/2 colour not a level 4 and parts of my hair were lightened/ stripped with effasol. So if you are using it on dark hair expect it to look like a level 1/2. There was no scalp irritation, no ugly smells, no mess. I can go on and on. Next time I will try mixing some rich red into the brown for more depth. One entire tube with 1.5x developer was sufficient to fully saturate my shoulder length hair. I have very thick hair so maybe that’s why. I used it with L’Oréal 20 volume cream developer and it worked like a charm. At the same price or cheaper than a box dye why would anyone ever choose box dye again is beyond is me. Read more

I have ordered this line before and loved the results. Unfortunately, this round has a bad red color too it. My hair is two different colors from where I did my roots with this product vs the last ones I ordered. Read more

I use this product every few months with gloves and a 1-to 1.5 ratio of color to developer (using a scale) and it usually results in a deep dark chocolate almost salon like color! Only giving it four stars because I’m not sure if this is real product or not but I hope it is and it seems to smell and look the same as when I have had it done in salons! Recommend mixing with a gold-violet based color for best results and a 10 volume developer! Do your research and know that this is permanent and professional color! Use carefully and know your hair level! Read more

The dye itself is fine - nice consistency and scent. My issue is the color. I did a lot of research on colors before deciding to try this one (7.4 copper blonde) after my go-to hair dye from another brand had been discontinued. This one showed up very brown on my already copper hair, so to say I was disappointed is an understatement. I've been dying my hair at home for 15 years, and I feel like I typically know what I'm getting into with a new color, but this one took me by surprise. Read more

This dye is okay. I have used it once. You really need to leave it on there a while for grey coverage. I noticed the the back of my hair was lighter prone compared to the front. This is definitely a dark dark brown almost black. The thing I noticed the most was the smell. It does not leave your heir smelling chemically. Read more

I was skeptical at first, was afraid it was a bootleg version that so many others receive. However, one I mixed it up and put it on, the smell hit me and I knew it was the real deal.Covered my grown out silver and white roots just fine. I’m ready for this pandemic to be over so I can see my stylist for a cut, color, waxing, mani and pedi; but this’ll do for now. Read more

Love the color. Add the red corrector and its a beautiful rich tone. I get compliments everywhere I go and the color lasts. The seller is great as well!! Great communication, and extremely helpful Read more

Brilliant color, super quick delivery Read more