My hair prior to using this product was lifted, roots only, with a Wella 7a/672. It was an awful orange. The before pics don't clearly show the true orange/brassiness of my hair.I thought I'd give this a shot to attempt to tone out the orange, (I typically use wella t18 but wanted to try something different).I left the product on my roots for 30 minutes. It was more of a red brown than I would have liked but, meh. I had a bit more than half of a bottle left and decided to add more to my crown only and brushed down just a few inches. I left that in for 5 minutes. Next I WASHED the rest of my hair with the remaining dye. I left that in for no more than 2 minutes.The bottom portion of my hair was already heavily highlighted close to platinum.If you look closely at the pics the lightest highlights I have are very silvery. I didn't want everything to turn dark silver, (which is why I only used it as a quick wash).If you are looking for silver I feel like this product can help you achieve your color goal IF you are mindful of you current tones and watch the time!I've never done this before.I'm not a hairstylist.I did a strand test.I'm really glad I gave this a shot!And I wish you well.💙Peace N Love💙 Read more

Color 7A Dark Ash blond worked great to remove the brassy tones from my hair. I previously used a much lighter ash blonde shade, and after about 2 weeks I would start getting orangy brassy tones, especially near the roots and bottom layer of my hair, despite the toning, purple shampoo and purple masks (which I now think actually adds warmth to my hair). I am so glad I tried this shade, it didn’t turn out as dark as I thought it would be. Though until the first wash it was more gray and darker in some areas. After washing with purple shampoo, it got a bit warmer and lighter, and I love it! On the pics you can see my hair after about 4 weeks of being colored with lighter ash blond shade with grown out roots, and my hair after first wash after being colored 7A shade. Read more

I had already purchased this when I read that it would not cover hair that was over 50% grey. Well mine is 100% white, so I figured WTH, it can't hurt! Love the results!! Hard to see in the pic, but it has shine and definition. After reading that it was hard to find, I am going back to Target to get more! Read more

Another great color which is hard or impossible to find L'Oreal PREFERENCE 8S Soft Silver Blonde. A true Silver with soft, iridescent tones is one of the 2019 Colors of the Year collection. L'Oreal has a rather bad reputation of keeping their best and most iridescent colors for their European customers if you check the French and UK sites ALL of their lines (PREFERENCE, EXCELLENCE, FERIA, PRODIGY and GARNIER) have some of the most subtle and iridescent shades like: 8.31 Soft Golden Pearl Blonde and 9.32 Light Gold Rosé Blonde, 8.13 Champagne Beige Blonde, 9.23 Light Pearl Beige Blonde. WHY don't they sell these shades here and Silver Blonde was available from L'Oreal FERIA over TEN YEARS ago - why so long to bring it here?! Read more

I bleached my hair first, and dyed with this product.It's not easy to apply, but works really good.My scalp got a burn, but it was my fault, cause I bleached and dyed my hair at the same day.I got fantastic color anyway, and it's exactly same as the photo.But the color doesn't last that long, so I subtract one star. Read more

This is another great alternative for ASH and/ or Platinum Blond hair!... Boxed hair color can be so limited, even the L'Oreal lines. Every color seems to have some reds, orange or yellows in them. I prefer the Ashes and they are extremely limited, even under the highest demands. Ashes makes pale skin tones come alive with color... I have been using the Superior Preference Dark Ash Blonde 7A for sometime, because it's great at minimizing reds and orange, but does make your hair more golds/ yellows, even though there is a high concentration of greens. It's been the best and only Ash that I preferred. Now enter, blues/ violets with Soft Silver Blonde 8S. Soon as I saw it I knew it was the other color I've been missing! I used this as a toner to the Dark Ash Blonde, aaaaaand PERFECTION!!! Exactly what I wanted! I have a Dark Beige Blond now without the golds and yellows, and still minus the reds and orange. Love the deep tone that it adds to the light blonde color. Shimmers with depth, from very light to very dark! I not only am saying I would buy it again, but I've already bought a couple more just in case it's limited time only. ***Please note - I would Not use this on extremely white hair, because you will have blue to darker lavender blonde hair. Unless this is what you are aiming for. Remember, it's only hair. Even permanent is not really permanent. ;) Read more

I have coloured my own hair for over 35 years... aside from basic bleach toning correction - I have never, EVER had a colour absolutely FAIL - TWICE! I tried it firstly over platinum blonde (no, I hadn't bleached within 15 days as per the fine print) and was left with a mauve, uneven MESS.THEN, I tried it over a light brown base - again the colour was hot at roots (still not rose tone) and completely ABSENT everywhere else on my mid-back length fine hair.A disaster that I am paying a *fortune* to fix to return to my cool blonde tone, and repair the damage of the processing ordeal. BEYOND disappointed with the results, L'Oreal. Read more

Such a beautiful color, very fashionable for today. Good hold, good grey cover. Price is cheaper then in the stores, coming home monthly for subscribers. Happy with this deal! Read more

I loved the colour this turned out but it washed out a lot the first time I washed my hair. First photo is after lightening, second is after colouring, third is after two washes. Semi permanent colour stains better! Read more

Application was easy, no splatter/dripping mess. One box was more than enough - I have thick curly hair styled inverted bob, front is a couple inches past collar bone. Have rose gold colour shampoo, enhances hair dye colour. Product is $3.00+ cheaper than stores,(isn't sold at every drug store/ shopping centers).End result turned out as anticipated, perfectly covered blondish/white streak dye from 5 months ago. Blending old hair colour, streaks, and new hair growth. Chose this brand and colour because it's pink'ish toned, NOT yellow/gold like the others. Roots didn't over process, ends of hair I left dye on a bit longer to ensure ample colour locked in. Typical dye smell, needed to open windows while applying.Conditioner from the box made hair silky soft and smelling nice. Read more

My hair is a light yellow to begin with, I bleach it from black and the final colour is so beautiful, light grey with a slight touch of purple. I can say this is the most beautiful grey tone that I got so far among many grey dye colour tubes and brands. But. The smell is too much, my scalp was really hurt while I applied the dye colour and I barely opened my eyes since tears came out. One more thing, don't do it in a small room, I couldn't breathe since the smell hurt my nose, let’s open the door and find a good ventilation space. Summary, I may not try this one the next time, because I did it alone, how come I finished them while I barely open my eyes, not to mention the colour absorbed super fast after 10 minutes I tried to apply to the top part but the bottom part already became black 🤣. So, get someone to help you if you want it to blend well. Read more