I used this with the quick blue powder bleach and it worked fantastically! I loved my hair Read more

if you're scared tp bpeach your hair, but need tp finally jump in, i recpmmend this product. It does lighten hair slowly, but if you're still learning how to color your hair you are going to want to start slow. i did not want to damage my hair. this product helped minimize possible damage. my hair is black brown. it turned a dark browny orange the first time, but i was still impressed with how much it lightened. im still learning how to even things correctly because my hair was splotchy. roots will lighten easier because roots are newer hair. my roots came out decently well after two bleachings. my strands came out better after 3. i bleached my hair once a week. after 3 my hair is close to a golden mustard yellow. Read more

I'm in love with this developer! I was attempting to bleach my hair, I used Pravana Pure White Creme Lightener and mixed it with developer. The consistency was great, mixed very well with the Lightener and lifted my hair beautifully!! This is my go to developer now for when I want to lift my hair. Highly recommend!! Read more

Worked well with my Wella brand T-18 toner. I found this to be cheaper than actually buying the Wella brand 20-volume toner that was suggested. It also worked just the same! Read more

Before on the left lol after bleaching with box dye Clairol Born Blonde Ultimate Blonding. Now on the right after using the toner in my title. 2 parts developer(20v) 1 part toner (T18). I used double because I have a lot of hair. Oh and my hair cut is diy from YouTube too. So happy with this! I will never again have brassy hair and my bleaching accident is fixed! Read more

I should have brought a stronger one. I use this for bringing back the white of plastic that has become yellow. A little sun and this stuff makes it look new again Read more

I used it with Wella Blondor Pale Silver Permanent Liquid Toner, and the results were amazing. I have now purchased 2 of these bottles.The darker "tips" have nothing to do with the quality of this product. My hair was frequently dyed black and very dark brown for years before bleaching. The darker tones are where the bleach couldn't strip all the old permanent dye. Read more

I bought this based on other users rating and I'm not disappointed. Was using a 10 Volumn as I'm going darker than my natural brown so I only needed to open the cuticle to accept the dye. However, if your also trying to cover gray and your hair has a history of being hard to color or bleach then take the step up to the 20 Volumn. Gray hair is hard to color for some reason and this slightly stronger volumn did the trick. This worked well with the dye I had been buying made by Joico. Read more

Good product but quite runny. I like L'oreal, so this was a surprise. Also, the bottle was half the size I was expecting. Read more

Good stuff. Does the job. Not too gooey, spreads easily, smells fine. Read more

Good product. Read more

Purchase arrived in a somewhat timely manner, and it works well with most toners. Read more