Went from blonde to dark brown and just love how rich it is. If you have long hair get 2 boxes Read more

Beware.... when this product did not foam, but instead dripped all over everything, I called the manufacturer and was told several colors, including this one, were discontinued in 2016, THREE YEARS AGO! Check the code on the box with the manufacturer. They told me they are ‘just letting store stock deplete,’ knowing the product is past it’s shelf life. Read more

Did exactly what I wanted it to do! Will not ever go to the salon again for brown color, I will use this again in the future! I had old highlights that were showing too much of an orange/red tone, I had tried purple & blue shampoos nothing was really helping. I had a dark toner put on at the salon about 6-8 weeks prior & loved it (you could barely see the highlights-just a pretty brown color) but it faded within 2 weeks! So that was a waste of money! I wanted that same look so decided to try a permanent dye & did a lot of research on what would be the best color. The cool espresso brown is what I went with & I’m very pleased. I posted a before & after picture. I can see a couple of spots I may have gotten too dark (like I saturated hair too much in that spot) but they aren’t too noticeable. Not bad for my first time doing this. I will say that I was worried when it did not stay foamy all over my hair like the directions say & it shows in the photos. It would foam at first but quickly disappear so I thought maybe something was wrong but it turned out just fine. End result was a nice Dark chocolate brown & if you look closely you can still barely see the highlights which is what I wanted to add some dimension. Highly Recommend! Oh, it even covered a lot of my gray/white strays I have at my root area! Read more

I've always went to a professional to dye my hair but to save money I ordered this dye. And I loved it! Super easy to use and I was super happy with the result! Read more

I use Deep Cherry Brown, and it is true to box color, excellent grey coverage and no drip! I can no longer find locally in big box retailers or drug stores so I stocked up thru Amazon. This brand is the only shade of red that doesn’t turn my hair clown head orange or violet. Read more

Been using this for over 7 years and can no longer find It at WM, CVS, Target, sooo luckily I can buy on here, It’s the only box hair color that works for ME, It’s easy to apply, the color doesn’t fade on me, I use 5n, doesn’t fade on me, color stays TRUE, unlike others I’ve used before this the color would fade, turn reddish on me, THIS works PERFECT on me, I’ve used 4n when I wanna go little darker time to time but 98% Im 5n, I’m going to buy many to stock up lol I’m afraid they’ll completely stop selling, I just hate when I find something that works on me they stop selling at stores, Thank goodness for Amazon 👏🏼👏🏼👏🏼🙋🏽 Read more

I was scared to color my hair at home. Watched lots of online vids about how to do it, and finally settled on John Frieda because it looked the easiest and had only one step. I think I made good decision. My hair dresser even said it looked good, and he could have made big money fixing it if I'd gone wrong. I've used it three times now. The color is consistent, it is easy to use, it does not smell awful, and it turns out like they say it will. Follow the directions! I use the conditioner that comes with it once a week like it says, and also supplement with the John Frieda Gloss once every other week or so. Read more

Pros-Went on easy, didn't smell as strongly as other dyes I've tried, covered my random gray hairs very well, and left my hair shiny and healthy looking.Con- color(dark natural brown) was darker than on the box and made my already dark brown hair look almost black. Read more

all OK with the product but do not like price change frequently. Read more

Covers greys well and doesn't drip Read more

Me gustó mucho, aunque es un tono más oscuro que rojo, cubre bien las canas, queda un color parejo, no maltrata, pero lo malo es que subio mucho de precio, más del doble Read more

So sad the drug stores here in southern Ontario have stoppedselling John Frieda hair colour, product was terrific! Read more

I've been using John Frieda Precision Foam Colour for over a year now and its an excellent product! Read more