So, I wanted to replace my previous Bye Bye Under Eye concealer and the product photo matched exactly the one above. I thought the price was very good. But, when I got the product in it looks nothing like the one above and was much smaller and had a little clear area of the tube that shows the color of the product inside. The difference? The amount of product. My old tube was .88 and this is .11. This leaves me wondering if this retailer is using the photo of the larger product to sell the smaller size. Let the buyer beware! Read more

I am a makeup artist and 'it' products are outstanding. I have been using this concealer on myself and clients 4 years and it is fantastic.However this time I purchased on Amazon for convenience and I'm very disappointed. Does not seem like the same product. Thinner consistency right out of the tube , and when you try to blend it, it comes off completely.Be on the safe side and purchase it from their actual website or from Naimes, even if it cost a few dollars more. It's not worth the aggravation and you're getting an inferior product. Read more

I absolutely love IT cosmetics but this under eye maykup is sticky and makes every line in your face show up. Even if you barely have wrinkles it intensifies every tiny line. Maybe theirs a way to cover it with other products like clear powder or pour perfect cream which I love but it's still really sticky and doesn't seem buildable without having to have a lot of product on your face which I don't like at my age. A concealer that's as mat as possible and non sticky would be great. Some reviews say they may have changed their product formula a bit. If that's the case then maybe I'll look for the old formula because all their other products really impress me. Sorry this one didn't work out. Read more

this concealer did the exact opposite of what a concealer should do. Not only was is heavy and cakey, it made whatever imperfections I have more noticeable. Also, for the price, the tube I received was a "trial size" at best. Returning immediately. Read more

This under eye concealer is a must have. It really brightens up my look. Read more

I’ve had very dark circles under my eyes my whole life. I first became self conscious about them at 8 years old when a boy in school asked how I got the black eyes. I’ve used sticks, creams and liquids, moisturizers and “fading” creams. Enough concealing product applied made them tolerable but now I’m 54 and all those products enhance my fine lines and get caked into the creases.A Facebook group for makeup tips for women over 40 recommended I try Bye Bye Under Eye but I was weary of paying so much for such a small tube because, historically, I’ve had to use a lot of product to build up coverage. I eventually decided to invest in my self esteem and ordered it. Wow!!! I have never had such amazing coverage! And it doesn’t settle into those fine lines. You only need a tiny amount so my tube will last a LONG time. And it lasts all day, even in my humid Texas heat. I catch my reflection in a mirror and still do a double take a month later. BEST PRODUCT EVER! Read more

Contrary to other reviews I find this product easy to use, long lasting and does not cake, crinkle or settle into my fine lines. It's fantastic though a little too pricey, but worth it!! I put a little between thumb and forefinger, rub gently to mix and warm, then apply. I have very dark circles and fine lines that irritate me, but this works great!! Read more

I will admit, a lot of $$ for such a small tube... BUT... a little goes a long way... I’ve been searching for something that will give me full coverage for my under eye circles and this definitely did the job. I definitely foresee this lasting me a while. I’m going to try and look for this same tube but with better price and for more but if I can’t this will drift let be a continuous buy for me. Read more

Turns pores into craters and wrinkles into rifts big enough for Luke Skywalker to fly down. Honestly, if you want your skin to look at least a century older than you are, put this stuff on. For more than a century, add powder on the top. Washing it all off my face was like time-travelling backward, from methuselah to ordinary person. I can't see anything good in this product, it doesn't hydrate, doesn't conceal, doesn't enhance in any way, just sits there, thick and dry as dust, clogging up my skin. I'd get better results with bath tile grout. Yes, I know you can put skin primer on and hope for the best, but if you've got a skin primer, you could get better effects with much cheaper foundation on top. And this thing does not say it needs a primer. It's a lot of money for something so poor in quality. Read more

Best cover up ever. A small amount goes a long way. I use it instead of foundation. Covers all the brown spots. Read more

I have been buying Bye Bye Undereye for over 5 years and this was so thin it was a foundation. This is the third beauty product I have bought on Amazon that was clearly a fake so be careful. Read more

Bit thick Read more

Good coverage, medium a bit light should have chosen darker shade. Read more