I'm a college student so I'm doing my best with dying my own hair to save money, this is really a great way to do it in my opinion. The pictures are before and after, and granted my hair was silver /platinum beforehand however, if you notice there were still streaks of blonde dyed my hair. It bothered me of how inconsistent and was and I kept having to go to Sally's to get toner's or I would use purple shampoo and my hair would look would have a slight tint of purple if I put it in for too long. I took some advice from a YouTuber and I mixed this hair color with conditioner to saturate a bit. I did my best to do equal parts and I put it evenly all over my hair, and I'm really happy with the results. My hair was light enough that it would change into the color, however I learned if it's not white enough or opaque enough it wouldn't work. So the success was due to all the bleaching and killing my hair to be honest. However I love how even my hair looks and because I double conditions of my hair it's super soft . It's a bit darker than I'd like but it is semi-permanent so I'm guessing it will fade away a bit. But for the price it is just fantastic. Highly recommend if you I kind of know what you're doing. Haha Read more

Did my hair today! Washed my hair then dried it. Mixed 2 boxes of rose quartz with same amount hair conditioner. Mixed well in hair and left it 40 minutes. Rinsed hair until water ran clear. I love it. I usually do the rose pink but I like this one it's darker and has different tones of peachy pinks with pink. Read more

I professionally cosplay as Harley Quinn & I’ve tried A LOT of pink hair dyes in my day & this is by far the best I’ve ever tried. With other pinks, i’d have to touch it up every 2-3 weeks. I can go EASILY 2 months without even thinking about touching it up. (However bare in mind that I only wash my hair 1-2 times a week in cold water but you should be doing that anyways if you have colored hair) anyways, I love this brand. Beautiful color line! Read more

I freaking LOOOOOVE this blue!! It's like a pool water chlorine blue. It's perfect! It smells nice too. I've washed my hair twice so far, snd no fading. I have fine, longish hair, and used half a tube for my whole head.The first picture is in the shade. The second is obviously in the sun :) Read more

This is the best lavender color I have tried so far and I have used the lot. It’s the perfect lavender tone, not reddish or too blue. Lasts about two weeks or so depending on how frequently you wash your hair. The color comes through better with more lightened hair, close to white/platinum. It’s also geeat for toning those orangey blonde strands. Read more

I am very pleased with this semi permanent color! My hair was toned first from blonde, I used ion permanent color with a developer, it faded after 3 washes into a pastel, so I figured I’d try this semi permanent color since It did not require developer, and it was very easy on my scalp. I’m happy to say I wash my hair about 2-3 times a week , the blue rinses out in the shower still , but my hair has remained blue for a month so far! This photo is it now. It has faded. But much much better results than the permanent ion I had previously purchased. I will purchase again. I would like to see how long this color lasts without touch ups. So far ,so good since Aug. 2nd. Read more

I've been experimenting with bright colors for a while now, doing greens and teals in Special Effects and Splash brands. All of these washed almost completely out in under two weeks, even using recommended care instructions. I decided to try one more time using Ion and I'm blown away! The color is absolutely gorgeous, and while it's only been two weeks, it hasn't faded at all! I will update again later to report how long it lasts. Note that I was doing greens before, and this time I did blue - blues and darker colors in general last longer than greens and lighter colors, so keep that in mind if you're trying other colors. I haven't tried the green in this brand, though.This is the process I followed to do the initial dye job:1. I bleached my hair nearly white, although there was a section around the middle that didn't bleach as white.2. I shampooed (but NOT conditioned) my hair before dying.3. I used a combination of Sky Blue & Sapphire colors and applied it to damp hair. We started with a base of sky blue, then did sapphire on the ends and randomly throughout the rest to give the color more depth. Since my hair wasn't bleached as much in the middle, and my hair bleaches into yellow-tones, that blended with the blue to create a greenish blue to create a beautiful effect (see the picture!)4. I covered my head with a plastic bag and a shower cap, covered my pillow in an old towel, and left the dye in my hair OVERNIGHT.5. I washed the dye out in the morning with COLD water. If you're like me and you can't handle cold showers, try rinsing out over the sink instead of in the shower. It's much easier to handle when you don't have freezing water running down your back. The initial rinse is the most important to do in cold water - I go back to hot showers after that.6. I immediately treated the hair with  Ion Color Defense After-Color Sealer , left it in for several minutes, then rinsed again in cold water.This is how I maintain the color:1. I still shower in hot water every day, however I only shampoo twice a week (I do Wednesdays and Sundays to keep track). I can't stand having oily hair, which is why I still shower every day - the water by itself strips out quite a bit of the oil.2. I use  L'Oreal EverPure Sulfate-Free Color Care System Smooth Shampoo , but you can use whatever brand you want as long as it's sulfate-free3. I use the Ion Color Defense again in place of conditioner, being sure to leave it in for a couple of minutes before rinsing.4. Afterward, whether or not I shampooed, I use  Ion Color Defense Leave-in Protector  on towel-dried hair5. After blow drying, if I didn't shampoo in the shower, I use dry shampoo to help keep the oiliness under controlUPDATE:This color never seems to fade! I died it in July, and it stayed just as bright and vibrant until October, at which point I decided to switch to a different color. I only touched up the color once in 4 months! It's amazing that it never faded at all! Read more

This color is vibrant and beautiful. It really is NOT a color that fades. This is amazing but I do want to say that this is NOT a color that you can just change or get rid of. Read more

Not great Read more

Good as a semi permanent Read more

Great product :) Read more

Non l’ho ancora provato ma da quello che vedo su YouTube e dalla scatoletta è un colore davvero perfetto, dicono sia uno dei migliori grigi sul mercato, sono molto curiosa di provarlo Read more

Pleased with purchase. Read more