I verified the bottle inside said the same thing as the outside box. I had bleached, almost white, blonde hair, and this turned out a dark chocolate color. I think it looks fine after all, but it is not what I was expecting based on the picture or description. Parts of it are almost a natural black color. It's darrrrk! Read more

Absolutely love this hair color. It's good for your hair and smells good while applying. Chestnut light brown in my hair Read more

I have tried many varieties of boxed semi and permanent hair coloring kits and this is my favorite one yet. I have curly hair that's on the thinner side and am greying salt and pepper style all over. I dye my hair to cover my greys, not to change the color so I try and find the closest to my natural hair color as possible. With other kits, my biggest complaints were either that the process killed the texture of my curly hair, making it frizzy and drying it out beyond repair or that it did not completely cover my grey. The Herbatint dyes work gently on my hair and cover my greys better than any other product I've tried, all while looking really natural. A couple of things you should know about this brand though: 1) To get full grey coverage, you need to mix their "C" line colors with a matching "N" line. So if you want full grey coverage, I recommend also buying the 5N equivalent of this brand. There are instructions on how to do this, including mixing proportions, in the kit. 2) The colors run pretty dark. My natural color is a pretty dark chestnut (I usually buy other brands in "4N") but this light ash chestnut is perfect for me. The first time I purchased this, I used the 4N and it was FAR too dark and made my hair look pretty much black. Read more

Been covering my grey hair for 25 years and this is the best product I've found. No bad smells, no hair loss w application and perfect color without brassyness . Longlasting color.Well worth the money. Read more

The product I have been using and it is great; In especail that does not have strong odors like ammonia and also covers deep and leaves no trace of gray hair. The only thing that I am not satisfied with is that the shipment was incorrect and I ended up paying the return cost. Which should not since it was not my mistake when making the shipment. AMAZON SHOULD COVER ALL EXPENSES. Read more

I used to buy different cruelty free dye for years but that brand didn’t have ash shades. Did some research and found this brand. Going to stay with this dye now. Read more

This is by far the best all natural coverage for grey. It leaves my hair shiny and glossy, healthier and thicker. Of course I need to touch up the top of my head once a month and blend it it half way down, never taking out to the ends to keep my ends healthy. I would never use chemicals. This product is like good food for your hair. Read more

I have used this product for years and I absolutely love it. I have severe allergies and sensitive eyes and this does not cause me any problems at all. My hair stays healthy looking And it covers my gray very well. Read more