Style:Step 1 Shampoo Looking for the best way to make your hair color last longer? Did you know that external elements such as UV rays and repeated washings can cause color-treated hair to fade faster an d look dull? With continued use, Dove Color Care Vibrancy color safe shampoo, your hair will be protected against future damage and feel beautiful, bright, and nourished day after day. This hardworking Dove shampoo for color treated hair is the newest addition to our advanced hair series. It's been specifically formulated to nourish each strand and give your color-treated hair a glossy boost. Thanks to powerhouse ingredients, including collagen, our unique formula prolongs the vibrancy of your colour, allowing it to look freshly colored for longer. Gently cleansing and revitalising, our advanced Dove shampoo is the ideal choice for protecting your hair, leaving it looking radiant and shiny. How to use: Apply to wet hair, lather and rinse. For best results, follow with Dove Colour Care Vibrancy Conditioner.