I didn't expect a lot for the price. But this is the bluest blue I've ever had my hair. After a month it had only faded just a little bit. The colour is amazing and so vibrant. Read more

I laugh because my generation called them "Blue haired ladies". I'm 61 and have a swath of gray up front. With Covid, the yellow highlights looked awful since I've not been to hair dresser for 3 months! This is super EASY and it totally took out the brassiness. I love it because it will wash out after 2 washings. I used a mascara brush, dipped it in a small amount of the purple and then lined small streaks of it. Left it in 15 minutes and then created a lather to disperse. If I had done full coverage, I'm certain it would be full out purple! Read more

I have tried lots of different hair color brands in all the wild colors and this by far is the best red on the market! Like most of these colors it will stain your skin so you definitely want to use Vaseline around your hairline and ears. All in all I will buy again and will highly recommend to everyone. Read more

First if you have dark hair this only going to leave a purple tint to your hair. If you have blonde or lightened hair you’ll definitely get more purple. This is a great shimmery color. Almost looks s like glitter is mixed in the color. Will buy and recommend again. Read more

I was very skeptical because some of the reviews said it would turn out blue but i am AMAZED! Yes my hair was prelightened before i did my last purple and i forgot to get a picture of after i lightened some of purple. But this turned out great, i would definitely recommend a test strand as you see in my pictures and then when you do the whole thing(any hair you want done) reapply the dye to the test strand just to be safe. I just did this last night so not sure on longevity yet. Read more

Perfect for a semi permanent hair dye. We dyed the tips I’d my daughter’s light brown hair bright blue - didn’t bleach first - and it showed up great and looked so cute. Faded nicely to a light turquoise color and then washed out in a few weeks. Fun to add a pop of crazy color for kids. So easy to use because of the squirt bottle. Use gloves, cover all surfaces that you don’t want to turn blue, and rinse it out well after applying generously and letting sit for about 20 minutes. One note: our dog got a hold of the bottle and punctured it and got it all over a dark gray ottoman. We quickly cleaned it with warm water and dish soap and it came out. But a few little blue splatters remain on the white painted bathroom cabinet. So be careful! Read more

Using my mum's account for this but this product is a must buy!! I'm a male that loves to dye my hair and blue is ultimately my favorite color, so far this product is quite excellent. Prior to the application my hair was bleached to a level 9 to 10 (almost platinum blonde) and the color is quite vibrant. The application is also simple as well, and only takes 30 mins!! I was skeptical because I saw a lot of reviews and most of reviewers weren't providing good images or it came out quite dark on their hair, but when I tried this product it was actually splended! The smell is also bearable (it reminded me of cake frosting) so the smell wasn't a bother as well. I'd say for 7 dollars though, it's quite worth your money but if the directions are followed and hair level is at par for the dye to stain. 10/10💫 will update about how long it lasts Read more

I love this color purple! I have dark brown hair and I wanted streaks of bold purple. I had strands bleached (almost white) I used the color xchange bleach packets. And I applied the plushy purple to my entire head and the dark brown turned dark purple and the bleached strands were so vibrant! It’s also good to add to your conditioner. I have never had so many compliments! It’s nice. Read more

This colour is great if you're wanting to permanently have your hair this colour, however, it faded to a really horrible colour and the only way to get it out would be to re-bleach it (I can't, I've already bleached it too much). It was initially pretty vibrant, not like any purple I've ever seen before. Good value for money, but it really is permanent. Read more