Brilliant Blondexx is a cosmetic hair lightener which protects the hair as it lifts. Malic Acid is an alpha hydroxy acid well known for its health benefits in hair cosmetics. The malic acid goes into the hair and forms a polymer which bonds together with the hair fibre. This bond stays in the hair and helps make it thicker, stronger and healthier. The bonds stay intact in spite of pretty much everything: humidity, brushing, blow drying, repeated washings. *Directions For A Successful Full Head Application Use 20 Vol Developer for 1-2 levels of lift, and 30 Vol for 3 levels of lift and more. Mix 1:2= Lightener: Developer. Make fine sections, starting from the back, where it is thicker. Try to saturate the hair really well with product. Work fast to give the entire head a relatively even processing time. You can use foil on the lengths. This will help keep heat in and process the hair faster. Hair near the root is thinner and gets heat from the scalp. You should apply here only towards the end, with 20 Vol. Always watch carefully while the mix is processing, checking for hair condition, elasticity and lift. There is no fixed development time for bleach and you should be prepared to rinse as soon as the hair is ready. For an ultra-white blonde result, lift the hair until all orange and yellow has been taken out: a true level 10. If the mix starts to dry out in certain parts or is lifting less fast, you should make a fresh mix on those parts and re-apply. After 30 minutes processing time you need to rinse. If the hair is not sufficiently lifted, re-apply making a fresh mix. After Bleaching, tone with Ugly Duckling Toner. Also Use Ugly Duckling Brilliant Purple Shampoo & Mask to maintain Blonde look. To keep hair healthy and strong, follow up with Ugly Duckling Brilliant Blondexx Shampoo & Mask.