I am a LOYAL fan/user of this hairdye. Unfortunately a lot of my local stores have stopped carrying it and I think it's because the cover is misleading. Your hair will only become crayon orange like the box if you have blonde hair or bleached hair. I have naturally medium brown hair but much prefer red on me and had tried every red haircolor out there until discovering this one a few years ago. Natural redheads do not actually have RED hair, it's coppery/orange. This is where a lot of haircolors miss the mark. With any hairdye, the color is very vibrant and a little intense at first but just know after. Few washes it will fade to a beautiful natural tone. I have never gotten so many compliments on my hair until using this and when I tell people not only is it not natural but it's a BOX DYE I do myself, they just can't believe it. My advice is to cover all your hair except the ends, then at the last 5-8 minutes of processing go ahead and mix it all through. The ends will be where the most of your split ends and damaged hair is, and since color absorbs quickly on these parts, and the fact they aren't healthy, if you color all the way through the ends for the whole processing time you will likely get darker ends, as this is true with pretty much all haircolor. Read more

This is probably my favorite box dye and the only brand I'll ever use if using a box again. The fiera shimmering highlights is so dimensional. It is easy to mix and apply, smells like the average dye, and came out covered really evenly. It has so many pretty shades in it. It looks professionally done. It has a different shade and shine in different types of lights and I'm not usually a red person but I REALLY love this shade!! Read more

And I didn’t even think it would show up.. Guys, it’s BRIGHT!!! My hair practically turned radioactive orange. I’ve included a before pic. It looks somewhat more natural in darker lighting but yes it is very intense. I personally love it. It wasn’t exactly what I was going for but I think it’s going to fade beautifully. I left it on the correct amount of time and I used two boxes for my thick hair but I probably could’ve gotten away with one. Just washed it for the third time and no sign of fading so far. Read more

☆☆☆☆I had this Calico look going on with my hair from this quarantine. Which is a super rad look...if you're a cat. So, I ordered this dye. My logic was since I have a lot of red to my hair (three different shades to be exact)this would be best. I mixed the hair dye as directed, put my gloves on, and here is where the disaster started....First of all, the gloves they provide are the size of an apes hands in comparison to my leprechaun size hands. Needless to say, I went on and put the first bit of color to my scalp and hair without a problem, which gave me a little boost of confidence. Well, as I'm moving my hair over to the side to color more, the extra room in my ape size gloves got caught in my hair, pulling the glove off of my left hand. I put the bottle of dye down to fish out my glove from my hair and the other glove comes off. Now, I have two ape size gloves stuck in my red birds nest on top of my head. I finally get the gloves out of my hair and they were unusable. So, I made the next biggest mistake. I used my bare hands. Thats right ladies and gents, in desperation I used my bare hands with red dye. That's not the end of the story. I move along and about half way through, in walks my husband "oh my God, what are you doing", I turned to him and noticed I had splashed red dye all over the bathroom wall and the floor. He looks at me and said "where are your gloves", I told him the whole story, and he got me more gloves from the garage that we used for painting, more suitable for my leprechaun hands. As I put them on, they ripped. What are these fairy gloves! Frustrated, I managed to put the fairy gloves on my leprechaun hands. My husband then gasps, I'm thinking the worse, like a chunk of hair fell out, or I missed a huge gaping spot now that I'm out of hair dye. Oh no, apparently I dyed my entire neck! I'm officially a true red neck, literally. It looked like a mass murder in our bathroom. On a serious note, this dye provided great coverage and I was really happy about the outcome. Read more

The box said "not recommended for gray hair" but it worked great! Using the "cool" violet-based color, I'm able to slowly allow my natural grays to blend in with my light brown hair, as it's exactly what I wanted. And the color works beautifully in covering my grays. 😁 Read more

The content is not same as the one you can buy in the store.The first thing I noticed is that conditioner is much smaller, so I checked. It's 1.7 fl in the store package, but only 0.75 fl in this package.After I used it, my hair is not as smooth or healthy looking as I used the one bought in the store, instead, kinda of oily. Read more

I have little patience and no desire to go to the salon. I buy this box at a great deal here, I do it and I receive so many compliments like I went to the salon. I know women who spend hundreds on their hair. I'm way too cheap!! This last for about 4-6 weeks, same as any salon dye will do. I swear, its easy, cheap and great results. Salon people freak when you use a box, but ladies.....I'm saving $100's here. I can spend that extra money I would've used on hair towards something better!! I have dark brown hair, not black, but a good brown. It turns out a lot lighter, but not blonde. it looks like highlights almost. I don't know. I just love the results and compliments and women are shocked when I say its a box!!!! I'm 40 and have thin hair and this box did well for my hair. great value Read more

I LOVE this hair color! This is EXACTLY the color I imagined for myself and I went from a dirty blonde to this. I was quoted 150 for professional services and I just couldn't afford that. but this is $8.50. I left it on 45 minutes for good color development. It's beautiful. There's highlights and low lights. It's completely warmed up my skin tone and brought out my eyes. I've bought quite a few boxes. My only complaint is it bleeds. I do not wash my hair often and every time I do it bleeds but I'm two weeks into my new look and it's still amazingly colored, soft, and shiny! I'm so so happy with it! Read more

I honestly dye my hair this color all the time. I have tried other products and they wash out within 2 weeks. This product is definitely worth buying.I washed my hair many times and it's still bright. Read more

I've been going through several companies for ginger hair and the dye never worked. Fortunately, I found this wonderful company L'Oreal and it worked!! I am more than happy. This made my night. Thank you L'Oreal! Read more

I mixed 2/3 of C74 (intense copper) with 1/3 of 74 (deep copper blond). The color is still vibrant after multiple shampoos and doesn't stain pillows during nightime. I receive compliments almost everyday! I recommand Feria if you are looking for an intense color but not so much if you wish to have a more natural look. Read more

Color turned out really vibrant. I think it would be a nice color even if I didnt prebleach and it was on darker hair.Only worries is I couldn't find a before date **only the manufacturer date;only lasted one month, stuck to roots more and fades at ends. Read more

Although it came wrecked in the mail, the girl I walked to on the phone about this was very nice and helpful. And not at all her fault or anyone else’s other than maybe whoever was driving the truck or who boxed it. I’m giving them 4 stars because it was easy to talk on the phone and get my money back but it is a great item. I wouldn’t recommend it to anyone with dark blonde hair though if you want a darker brown Read more